A step-by-step interactive plan to transform your business from unnoticed to unforgettable.

Unforgettable U is a six-module, online implementation program where you’ll build a brand that earns money for you, day after day, year after year. A brand that brings in more customers, more sales, more repeat sales, and more referrals – without discounting.

Hi! I’m Julia Hook, and you can call me Juju.

After 25 years of building brands for companies of all sizes, I know one thing: a powerful and strategic brand is your ticket to more sales, repeat sales, referrals, and premium pricing. It’s your ticket out of the world of discounts and freebies. It’s the key component in setting your business on a trajectory for long-term financial success.

Properly developed, your brand will be a profit machine. Unforgettable U is a step-by-step implementation program to guide you through creating a powerhouse brand for your business. Through more than 30 videos, worksheets, and workshops, I’ll be “over your shoulder,” guiding you each and every step of the way.

Here’s the thing... I’m tired of seeing small businesses leave money on the table where branding is concerned because they don’t understand the profit potential. Every time I hear an entrepreneur say, “I can’t afford to invest in my brand,” I wonder how they can afford NOT to.

If you’ve made it here, then I assume you’re ready for something bigger for your business. Let me show you how to get there.

It’s time for Unforgettable U.

Start building a future for your business, today.

The Problem

Does This Sound Like You and Your Business?

  • Your first step in branding was a logo, design, or packaging – and it got you nowhere.
  • You’re constantly giving discounts to bring in new business.
  • You’re afraid to ask for the sale or sound too “salesy” – and sales are suffering because of it.
  • You can’t seem to reach your ideal client.
  • You built an amazing website or storefront, but no one came.
  • You know you have something to offer, but you feel like a beginner or a newbie. You don’t know how to position yourself as an expert.
  • You’re not sure what’s special about your business. You feel like one of a million, instead of one in a million.
  • You’re in a competitive marketplace, and you don’t know how to stand out and be seen.
  • You just opened your business – and you have no idea what to do next, or where your clients will come from.
  • You have clients, but no repeat clients – and referrals are non-existent.
  • You’re all set to improve the world... as soon as you improve your bank account balance.

If any of the above described you, then you’re in good company. Some of the most successful and innovative entrepreneurs and businesses where right where you are today. That is, before they invested in powerful brands as the key to long-term sales and profit. Your opportunity to make that investment in your business is right now.

The Solution

Imagine how different
your business will look when you have…

  • The competitive advantage of being unique or #1 so you can charge full price – every single time.
  • A sales message that feels amazing when you deliver it – and actually closes sales.
  • A powerful manifesto that lets you connect with your ideal clients on a meaningful level, and to get them to see you, hear you, and buy from you.
  • Carefully engineered, every-day moments where your customers say, “Wow! I can’t believe they just did that!” (And then tell their friends.)
  • The clarity and confidence to proudly and authentically assert yourself as an expert and a leader, and build your clientele because of it.
  • Consistent sales, repeat sales, and referrals – without big discounts, promotions or freebies.
  • An understanding of how to use your story to connect with prospects and convert them to customers. (And a killer written version of that story.)
  • A solid, reliable strategy for long-term sales and profit.

Enroll Now!
Register today, if you’re ready to be unforgettable.

Become a Brand Builder

  • Are you a designer, web-developer, or illustrator?
  • Do you run a creative agency?
  • Are you a business coach, marketing coach or consultant?
  • Are you a copywriter or story-teller?
  • Do you work with authors, speakers, coaches, or other solopreneurs?

If you answered yes to any of these questions, then you’re beautifully positioned to become a brand-builder. Branding – developed the RIGHT way – is one of the most valuable and profitable services you can provide for your clients. Imagine the sustainability of a client relationship where you develop the long-term strategy, and then provide the expertise to implement it!

Once you understand how to effectively lead your clients through the creation of powerful brands, you’ll impact their bottom lines – and yours – in ways you never dreamed of. Brand strategy isn’t magic. And it’s not rocket science. You just need to learn the process. And you can start today.

Unforgettable U Transforms Your Business

You should know I'm holding nothing back.

In fact, I filled Unforgettable U with all my best-kept tricks of the trade – secrets I’ve used with client companies for more than 25 years – from entrepreneurs to Fortune 500 companies. Which means you’re getting a system that big companies have spent tens of thousands of dollars on… for a fraction of that price.

  • Six Sweet Modules

    I know you’ve got things to do and I want you to have a successful brand in 6 weeks, not 6 years.

  • Expert Content

    Each module features a focused, impactful aspect of the branding process and gives you tools to implement the moment you engage.

  • Multiple Learning Styles

    Learn with a combination of video instruction, real-world examples of successful brands, and workshop/worksheet exercises for you to complete on your own, or with a team.

  • Unlimited Access

    Access Unforgettable U content for years to come. Take as long as you want; complete the course as many times as you’d like.

Start Building Your Brand – or Your Clients’ Brands – Today. Enroll Now. Only $997

Unforgettable U Modules

Create Your Unforgettable Brand Position

  1. Lesson 1
    The Power of Your Juju

    Here we’ll identify your single point of differentiation – the one thing that makes you different from every other company – your #1 position.

  2. Lesson 2
    Your Customer Archetypes

    It’s critical to understand who is picking up what you’re putting down. You’ll create specific target groups, in the form of customer archetypes, who will connect to, and crave your juju.

  3. Lesson 3
    Your Brand Proposition

    Everyone loves a promise. And everyone loves a promise they can rely on time and time again. In this module, you’ll create a specific promise to your customer archetypes regarding the unique way you bring your product to the world, and what they can expect from your company.

  4. Lesson 4
    Your Price vs. Quality Strategy

    Understanding your brand’s proper place in the Price/Quality Strategy Matrix is imperative to building a long-term plan that works for you. We’ll develop a pricing strategy that works for your juju. (P.S. Not sure what a Price/Quality Strategy Matrix is? No worries, you’ll pick it up in no time, and use it to your advantage before you can say “Unforgettable U.”)

Nail Your Brand Philosophy

  1. Lesson 1
    Your Motive

    Establish your higher purpose for being in business – your “why” – and learn how to communicate it so it motivates and inspires the customers who need your juju.

  2. Lesson 2
    Your Morals

    Create a set of brand values that lay the foundation for everything your brand communicates, and the way your company will behave for years to come.

  3. Lesson 3
    Your Magnificent Vision

    Become crystal clear on your ideal future, and craft a magnificent vision for your brand. Use this vision to lead, inspire, and educate anyone who works with your brand. Let this powerful vision direct the course of your brand.

  4. Lesson 4
    Your Manifesto

    Write a manifesto that makes intentional, inspirational promises to the world about your motive, morals and values. You’ll clearly state HOW your company interacts with the world.

Leverage Your Unique Brand Story

  1. Lesson 1
    Your Catchy Titles

    Ever wonder how the big guys come up with such poignant and evocative titles? It’s not rocket science; I’ll show you how. Then you’ll write product names, service names, tag lines and descriptors that absolutely sing.

  2. Lesson 2
    Your Recurring Themes

    If you want people to spread the word about your company, you have to be clear and consistent with your messaging. You’ll cross this challenge off your list when you create a series of key messages that you’ll use day-in and day-out to speak for your company.

  3. Lesson 3
    Your Characters and Plot

    You’ll develop a brand story, which you’ll tell in multiple formats, and which you can use for long-form content, such as your About Us page, interviews, e-books, and tons of other places. (Yes, even the Today Show!)

  4. Lesson 4
    Your Captivating Synopses

    Once you have all the nitty-gritty hashed out, you’ll create concise, compelling short stories to use for bios, blogs, brochures, and even at that awkward networking event you force yourself to attend.

Implement an Engaging Brand Persona

  1. Lesson 1
    Your Personality Attributes

    Establishing a personality for your brand is critical to keeping things on track as you grow and expand to new projects. You’ll solidify this and be able to hold it sacred as your work unfolds.

  2. Lesson 2
    Your Voice and Tone

    With your brand story in mind, you’ll create a voice, tone and set of key words for your juju, so it speaks consistently in every instance – and your raving fans can recognize it instantly.

  3. Lesson 3
    Your Charisma through Color

    Here’s where most people start – with no information. But not you! You’ll choose brand colors, based on three key components: color theory, your vision, and your juju -- and the responses you want to incite in your customer archetypes.

  4. Lesson 4
    Your Power via Icons

    Finally, you’ll choose icons for your brands that illustrate who you are and what you’re about. Consumers will understand your company in a split second. Visual communications will be deliberate, strategic, and smashing.

Direct The Art of Your Brand

  1. Lesson 1
    Elements of Your Identity

    I’ll teach you the key elements of a great brand identity – and introduce you to real life brands that rock these elements.

  2. Lesson 2
    Your Creative Brief

    Based on your work in modules 1 – 4, you’ll write a creative brief that you can present to an artist who can bring your brand strategy to life -- saving you money, time, and hassle, and ensuring a brand that attracts what you want.

  3. Lesson 3
    Evaluating Your Logo

    I’ll teach you the elements and characteristics of a great logo, and share insights from designers and art directors so you can be absolutely certain your logo rocks.

  4. Lesson 4
    Setting Your Visual Standards

    You’ll learn how to establish standards for your brand – how to protect it, nurture it, and ensure its growth through absolute care and long-term respect.

Engineer for Amazing Experiences

  1. Lesson 1
    Your Intro to Touch Points

    Your business has the capacity to reach customers in so many ways; and each and every customer deserves respect and attention. I’ll introduce you to the idea of “touch points” and show you real-life brands and how they touch their customers in moments of truth.

  2. Lesson 2
    Mapping Your Touch Points

    You’ll create a map that details when and how your business touches prospects and customers, so you can identify which have the most impact and power to transform.

  3. Lesson 3
    Creating Your Moments of Truth

    You’ll carefully engineer the most important touch points, and turn them into lasting impressions and sensations for prospects and customers.

  4. Lesson 4
    Your Touch Points through Social Media

    You’ll learn how to create touch points through social media, presenting your brand socially for maximum effect, impact, and transformation.

Working With a Graphic Designer 101

In this bonus module, I’ll teach you everything you need to know to build a successful relationship with a graphic designer – achieving what you set out to achieve, while maintaining the budget you’ve established. You’ll learn:

  • How to Locate, Evaluate, and Select a Design Partner
  • Which Initial Responsibilities Lie with You (The Client)
  • How to Batch Deliverables for Cost and Time Savings
  • How to Define Scope of Work, Pricing and the Editing Process
  • How to Establish Timelines and Milestones
  • How to Use a “Hero Piece” for Design Comps
  • How to Create Copy Decks for Maximum Efficiency
  • How to Provide Constructive (and Sometimes Uncomfortable) Feedback
The Results

As a Graduate of Unforgettable U,
you’ll walk away with:

  • A killer brand that earns you money, forever
  • A carefully crafted image for your company that commands respect
  • Unique, #1 brand position that lets you charge full price and stop discounting
  • Powerful manifesto to attract and connect with your dream clients
  • Brand values that let your business hang out where your prospects hang out
  • Brand Proposition that makes a persuasive promise and converts prospects into buyers
  • Key messaging for more sales and more consistent, reliable outcomes
  • Your captivating story that inspires prospects, customers, and potential affiliates so you can sell more, and sell more authentically
  • Brand personality designed to attract your key audience, and showcase the wonderful, genuine you (or your business!)
  • Strategy for evocative icons that tell your story visually, in a split-second
  • Beautifully-crafted extraordinary moments that make your customers say, “I can’t believe they just did that!” – and then buy again and tell all their friends
  • Creative brief to direct designers, web developers, copywriters, and photographers as you grow and expand
  • Brand standards for long-term consistency, clarity, sales and profit

I’m Juju Hook. I’ve been labeled – branded – all my life.

From the time I was five, I was Type-A. I was a Mrs. far too young – before I was an MBA -- and after I was married, I was a SWF. Once at a Chemical Brothers concert, an insanely high college water polo player called me a MILF. I’ve been a Marketing VP and a CEO. Some people call me OCD, but that’s an armchair diagnosis.

Whatever my label, I was always the one who saw things a little differently, always the one who pushed the envelope. I spent 13 years as a marketing executive in the financial industry, and always felt like I’d been crammed into a box. So I walked away. I did my own thing. I built my own brand. And something magical happened. I found myself immersed and absorbed in clients’ companies in a refreshing and honest way. I found my juju. I coached executives and led discussions. I gathered employee opinions and conceived surveys to capture reality. I guided arguers to consensus and leaders to the truth. I helped companies find “it.” And it was thrilling.

So I pursued ways to go even deeper. I became a certified yoga instructor so I could better understand how we’re all connected. I studied meditation with gurus and learned to listen to the still, small voice inside me, my clients, and their organizations. I became a certified health coach so I could advise companies on growing happy customers and happy employees for brands that transcend. I took the whole darned thing to a new level of juju.

Here’s what I know: You can brand, or you can brand your juju.

In the end, juju wins out.

Because if your head and your heart are in the right place, your team can use your organization’s juju to transfer good, and to transform the world.

If you’re ready to build an authentic, inspirational brand - then you’re on the right path. Enroll in Unforgettable U for in-depth support, to find your juju and make it sing.

Success Stories

  • “I just had a woman with 50,000 followers approach me to feature my products in her 7-day e-course! She’s one of the most well-respected experts in Australia. I’m so excited!”

    Joanne L..

    Building Biologist, NoToxRox

  • “This is the most thrilling day I’ve had in forever. I just raised my prices, and gave notice at my job! I’m a full-time coach now!”

    Julie V.

    Body-Centered Coach, Inner-Core Coaching

  • “I feel so differently about selling now. I’m actually deciding if I want to work with clients when they come into my office. It’s not about them choosing me any more. It’s about me choosing them.”

    Michelle V.


  • “I just got a $990,000 listing today! I did everything right. I was totally in synch with the client… and with his partner! I knew exactly what to say. Thank you!”

    Stacy S.


  • “I just finished running my numbers for this year. I’ve grown my client base AND my revenue by 1000% over the past five years. And I never ran a single ad! Who does that?!”

    Anthony P.

    Tax Accountant, AP Tax and Financial

  • “OMG...THANK YOU FOR TODAY'S CALL!!!!! I’m so freakin' hyped to continue to mold our brand into a WORLD CLASS one. Thank you so much for the inspiration.”

    Joe C.

    DJ and Owner, Next Level Entertainment

  • “We loved our time with you and are thrilled to move forward with someone who has such heart and expertise!”

    Bobbie and Eric

    Holistic Nutritionist and Doctor of Functional Medicine, Turning Point

  • “Because of Juju, we’ve managed to grow our business more than 40 percent in the last three years. She gave us tools that transcended beyond the marketing aspect of our business – tools that have proven valuable with our business planning, donors, and in our grant writing process, as well.”

    Gina F.

    President, Big City Broadway

  • “I just closed my first non-word-of-mouth account today. Just wanted you to know your help made a huge difference.”

    Katie R.

    Graphic Designer, Brand-Builder

  • “When I started Unforgettable U I had a dream. When I finished, I had a business.”

    Renae R.

    Cookbook Author, Chef, Owner of Peacock Ridge Farms

IS Unforgettable U For You?

This Program is Perfect for:

  • Small businesses interested in more clients, more sales, more repeat sales and more referrals
  • Entrepreneurs and business owners looking to stop discounting, and charge premium pricing
  • Creative professionals who want to become brand-builders
  • Entrepreneurs/Solopreneurs who want to establish themselves as experts, leaders, influencers or specialists
  • Entrepreneurs/Solopreneurs who want to earn long-term profit and income with their style, talent, unique skill, or message

Unforgettable U

Unforgettable U


Unforgettable U is the culmination of 15 years of workshops and strategy sessions that have helped scores of businesses connect with their clients and sell more. I feel absolutely confident that once you’ve completed it, you’ll be able to take your business to the next level.

That’s why I’ve included a no-risk, 30-day performance guarantee. If you do the work in Modules 1 and 2, and feel that Unforgettable U is not providing the results you expected, simply submit the work to me before 30 days after the date of purchase, and I’ll refund your entire purchase price.